Cold Plunge Benefits: Is Ice Bathing Worth the Hype?

Ice Plunge

You’ve probably seen it all over your feed: someone stepping into a barrel of ice-cold water, gasping, grinning, and claiming they feel “unstoppable.” From CEOs and athletes to everyday wellness seekers, cold plunging is no longer just a niche recovery tool—it’s become a cultural phenomenon. But beyond the trend, the hashtags, and the chill-induced bravado … Read more

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